ATMANIRBHAR BHARAT ABHIYAN

ATMANIRBHAR BHARAT ABHIYAN is a programme initiated by the Government of India. The programme sets one’s sights on the local product as opposed to the foreign product as far as possible. This programme was initiated on  12 May 2020 while Prime Minister Narendra Modi was addressing to the people of India, he quoted it as “VOCAL FOR LOCAL” which means use and support the local products that are manufactured within India and are Indian brands.

The ongoing pandemic has stopped almost all the trade between different countries and moreover has provided the opportunity to every country to get dependent on their own. Seeing that the USA’s dependence on essential medicines and medical equipment in another country has made the situation vulnerable. USA has the second-highest GDP in the world but their dependency on other countries for different products and equipment has made them incapable. So, the Indian government took this initiative to tackle the same.

Indian market is flooded with the Chinese and many other countries product and equipment in plethora.   The decision of ATMANIRBHAR BHARAT ABHIYAN is plausible and it is the right time to act on it as there are no trades going among any countries so the rule of WTO (World Trade Centre)  curtailing the trade from other countries is also avoided at this time.

“In the middle of the difficulty lies opportunity.” By this initiative, India will make the proper use of the pandemic situation and will now focus on “Made in India” products and furthermore it will not only help to boost the economy but will also provide the employment opportunities. There has also been the release of some packages to revive the MSME (Micro, Small and Medium Enterprises) the sector which will help to grow the manufacturing in India.